LOEWE FW26 | LIL YACHTY

Written By Vivian Lüth

From rap icon to high-fashion protagonist - Lil Yachty enters Loewe’s Fall/Winter 2026 universe in a campaign that feels more cinematic than commercial.

Set against the icy landscape of Mont Blanc, oversized silhouettes and sculptural outerwear turn the musician into one of the season’s most unexpected fashion faces.

Behind the lens: Talia Chetrit (@taliachetrit).


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Vivian Lüth
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