PDF CHANNEL SS26
“FREE-DOM” as a Statement of Form & Energy
In the heart of Milan Fashion Week, PDF CHANNEL presented its SS26 runway show titled “FREE-DOM” – a raw, rebellious, and emotionally charged reflection on identity and movement. The collection dissolved borders between fashion, performance, and street energy, turning the runway into a manifesto of personal liberation.
Drawing from youth culture, music, and military references, silhouettes moved between oversized and razor-sharp, washed-out and richly layered. Bold prints met industrial textures, and functional cuts were reimagined with poetic disorder. From structured cargo elements to deconstructed tailoring and fluid draping, SS26 claimed space for individuality through controlled chaos.
The soundscape—featuring Sick Luke, Tha Supreme, Kelvin Krash, and Wondagurl—added urgency to the atmosphere, while raw lighting and urban set design grounded the show in grit and realism. Styling pushed boundaries, pairing combat boots with transparent mesh, and faded workwear with polished outerwear. Every look pulsed with rhythm and refusal.
This wasn’t just a fashion show—it was a cultural intervention. PDF CHANNEL continues to reshape what a brand can be: less product, more provocation. SS26 was not about selling clothes, but telling truths.
Credits
Creative Direction: Domenico Formichetti @dformichetti
Brand Manager: John Baldwin @johnbformayor
Project Manager: Annachiara Tosadori @annachiaratosadori
Production & Set Design: Urban Production @urbanproductionevents
Casting: Emma Farachi @aemmaf
Styling: Ana Sotillo @anaasotillo, Forest Ripperton @forestripperton
Hair: Richard Phillipart @richardphillipart
Makeup: Michelle Webb @michellewebbmakeup for AOFMPro @aofmakeup using Dermalogica @dermalogicauk
Music: Sick Luke @sicklukex2, Tha Supreme @thasup, Kelvin Krash @kelvinkrash, Wondagurl @wondagurl
Video: Menhir Studios @menhirstudios
Photography: Mattia Arnone @mattiaarnone
Press: REP Agency @repnyc
Sales: Good News Only Agency @goodnewsonlyagency, Annalisa Dalma @annadalma, Elena Difazio @elenathefaz, ACP Agency @acpagency