Rihanna Returns to Savage X Fenty for the New Luxe Lace Campaign

Aug 5

Rihanna is once again the face of Savage X Fenty, fronting the brand’s latest Luxe Lace campaign alongside Vivian Wilson. The new collection focuses on combining elevated comfort with the bold confidence that has become synonymous with the label.
Designed as a modern take on everyday lace lingerie, the range features lightweight four-way stretch lace, smooth flat finishes, and silhouettes created to remain invisible beneath clothing without compromising on style. The collection includes balconette and push-up bras, slips, garter pieces, and coordinated lingerie sets, offering versatile looks that transition effortlessly from day to evening.
With Rihanna leading the campaign once again, Savage X Fenty continues to reinforce its signature blend of sensual design, inclusivity, and everyday wearability - proving that lace can be both luxurious and practical.